/* =============================================================
   Aparece — styles.css
   1. Tokens · 2. Base · 3. Utilidades · 4. Tipografía · 5. Componentes
   6. Secciones · 7. Simulador · 8. Asistente · 9. Efectos · 10. Responsive
   ============================================================= */

/* 1. Tokens ---------------------------------------------------- */
:root {
  --negro: #0D0B12;
  --morado: #7B2FF7;
  --blanco: #FFFFFF;
  --morado-claro: #A47BFF;
  --morado-hondo: #5B21B6;
  --morado-suave: #EDE6FF;
  --niebla: #F6F3FB;
  --gris: #5F5A6E;
  --linea: #E7E2EF;
  --negro-2: #17141F;
  --negro-3: #221E2C;
  --linea-dark: rgba(255, 255, 255, .12);
  --gris-dark: #B6B0C4;

  --sans: "Plus Jakarta Sans", system-ui, -apple-system, "Segoe UI", sans-serif;

  --r-sm: 6px;
  --r-md: 12px;
  --r-lg: 24px;
  --r-xl: 32px;

  --gutter: clamp(20px, 4vw, 40px);
  --maxw: 1240px;
  --section-y: clamp(80px, 11vw, 150px);

  --ease-out: cubic-bezier(0.16, 1, 0.3, 1);
  --ease-soft: cubic-bezier(0.25, 0.46, 0.45, 0.94);
  --ease-bounce: cubic-bezier(0.34, 1.56, 0.64, 1);
}

/* 2. Base ------------------------------------------------------ */
*, *::before, *::after { box-sizing: border-box; margin: 0; padding: 0; }
html { -webkit-text-size-adjust: 100%; scroll-behavior: smooth; scroll-padding-top: 84px; }
body {
  font-family: var(--sans);
  font-size: 16px;
  line-height: 1.6;
  color: var(--negro);
  background: var(--blanco);
  -webkit-font-smoothing: antialiased;
  text-rendering: optimizeLegibility;
  overflow-x: clip;
}
img, svg, video { display: block; max-width: 100%; }
button { font: inherit; color: inherit; cursor: pointer; border: 0; background: none; }
input, select, textarea { font: inherit; color: inherit; }
a { color: inherit; text-decoration: none; }
ul, ol { list-style: none; }
p { text-wrap: pretty; }
h1, h2, h3, h4 { text-wrap: balance; line-height: 1.04; letter-spacing: -0.03em; font-weight: 800; }
::selection { background: var(--morado); color: var(--blanco); }
:focus-visible { outline: 2px solid var(--morado); outline-offset: 3px; border-radius: 6px; }
.dark :focus-visible, .footer :focus-visible { outline-color: var(--morado-claro); }

/* 3. Utilidades ------------------------------------------------ */
.container { width: 100%; max-width: var(--maxw); margin: 0 auto; padding: 0 var(--gutter); }
.skip-link { position: fixed; top: -100px; left: 1rem; z-index: 9999; padding: .6rem 1rem; background: var(--negro); color: var(--blanco); border-radius: var(--r-md); font-weight: 700; }
.skip-link:focus { top: 1rem; }
.i { width: 1.1em; height: 1.1em; flex: none; }
.progress { position: fixed; inset: 0 0 auto 0; height: 3px; z-index: 120; pointer-events: none; }
.progress span { display: block; height: 100%; width: 100%; background: var(--morado); transform-origin: 0 50%; transform: scaleX(var(--p, 0)); }

/* 4. Tipografía ----------------------------------------------- */
.eyebrow { font-size: 12px; font-weight: 700; letter-spacing: .14em; text-transform: uppercase; color: var(--morado-hondo); margin-bottom: 18px; display: inline-flex; align-items: center; gap: 10px; }
.eyebrow::before { content: ""; width: 26px; height: 2px; background: currentColor; border-radius: 2px; }
.dark .eyebrow { color: var(--morado-claro); }
.h-xl { font-size: clamp(2.1rem, 5.4vw, 4.4rem); }
.soft { color: var(--gris-dark); }
.ink-p { color: var(--morado); }
.lead { font-size: clamp(1.05rem, 1.6vw, 1.3rem); line-height: 1.6; color: var(--gris-dark); max-width: 760px; margin-top: 26px; }
.lead em { color: var(--blanco); font-style: normal; font-weight: 700; }
.lead-dark { font-size: clamp(1rem, 1.4vw, 1.15rem); color: var(--gris); max-width: 640px; margin-top: 20px; }
.fine { font-size: 13px; color: var(--gris); text-align: center; margin-top: 22px; }

/* 5. Componentes ---------------------------------------------- */
.btn {
  --bg: var(--niebla); --fg: var(--negro); --bd: transparent;
  display: inline-flex; align-items: center; justify-content: center; gap: 10px;
  padding: 13px 22px; border-radius: var(--r-md); font-weight: 700; font-size: 15px; line-height: 1.2;
  background: var(--bg); color: var(--fg); border: 1.5px solid var(--bd);
  transition: background .3s var(--ease-out), color .3s var(--ease-out), border-color .3s var(--ease-out), transform .45s var(--ease-out);
  white-space: nowrap; position: relative; isolation: isolate;
}
.btn .i { transition: transform .45s var(--ease-out); }
.btn:hover .i { transform: translateX(4px); }
.btn:active { transform: scale(.97); }
.btn[disabled] { opacity: .45; pointer-events: none; }
.btn-primary { --bg: var(--morado); --fg: var(--blanco); }
.btn-primary:hover { --bg: var(--morado-hondo); }
.btn-ghost { --bg: transparent; --fg: var(--negro); --bd: var(--linea); }
.btn-ghost:hover { --bd: var(--negro); }
.btn-dark { --bg: var(--negro); --fg: var(--blanco); }
.btn-dark:hover { --bg: var(--morado); }
.btn-light { --bg: var(--blanco); --fg: var(--negro); }
.btn-light:hover { --bg: var(--morado-suave); }
.btn-lg { padding: 17px 26px; font-size: 16px; }
.btn-block { width: 100%; }

.chip { display: inline-block; font-size: 11px; font-weight: 700; letter-spacing: .08em; text-transform: uppercase; padding: 6px 10px; border-radius: var(--r-sm); background: var(--morado-suave); color: var(--morado-hondo); margin-bottom: 16px; }
.chip-dark { background: var(--negro-3); color: var(--morado-claro); }
.ref { color: var(--morado); font-weight: 700; font-size: .85em; }
.dark .ref { color: var(--morado-claro); }

.field { display: flex; flex-direction: column; gap: 7px; font-size: 14px; font-weight: 600; }
.field em { font-style: normal; font-weight: 500; color: var(--gris); }
.field small { font-weight: 500; color: var(--gris); font-size: 12.5px; }
.field input, .field select, .field textarea {
  width: 100%; padding: 13px 14px; border-radius: var(--r-md); border: 1.5px solid var(--linea);
  background: var(--blanco); font-weight: 500; font-size: 16px; transition: border-color .25s, box-shadow .25s;
}
.field textarea { resize: vertical; min-height: 92px; }
.field input:focus, .field select:focus, .field textarea:focus { outline: none; border-color: var(--morado); box-shadow: 0 0 0 4px var(--morado-suave); }
.field .is-bad, .is-bad { border-color: #C2264B !important; }
.check { display: flex; gap: 10px; align-items: flex-start; font-size: 13.5px; color: var(--gris); cursor: pointer; }
.check input { width: 18px; height: 18px; margin-top: 2px; accent-color: var(--morado); flex: none; }
.check a { color: var(--morado); font-weight: 700; text-decoration: underline; }
.form-msg { font-size: 14px; font-weight: 600; min-height: 1.2em; }
.form-msg.ok { color: #0E7A55; }
.form-msg.bad { color: #C2264B; }

/* NAV */
.nav { position: fixed; inset: 0 0 auto 0; z-index: 100; transition: transform .5s var(--ease-out), background .3s, border-color .3s; border-bottom: 1px solid transparent; }
.nav.is-solid { background: rgba(255, 255, 255, .94); border-bottom-color: var(--linea); }
@supports (backdrop-filter: blur(10px)) { .nav.is-solid { background: rgba(255, 255, 255, .78); backdrop-filter: saturate(1.4) blur(14px); } }
.nav.is-hidden { transform: translateY(-100%); }
.nav-inner { display: flex; align-items: center; justify-content: space-between; height: 72px; gap: 20px; }
.brand { display: inline-flex; align-items: center; gap: 8px; color: var(--negro); }
.brand-pin { width: 30px; height: 36px; }
.brand-word { width: 108px; height: 23px; }
.brand-neg { color: var(--blanco); }
.nav-links { display: none; }
.nav-cta { display: none; }
.nav-burger { width: 44px; height: 44px; border-radius: var(--r-md); display: grid; place-content: center; gap: 6px; background: var(--niebla); }
.nav-burger span { display: block; width: 20px; height: 2px; background: var(--negro); border-radius: 2px; transition: transform .4s var(--ease-out); }
.nav-burger[aria-expanded="true"] span:first-child { transform: translateY(4px) rotate(45deg); }
.nav-burger[aria-expanded="true"] span:last-child { transform: translateY(-4px) rotate(-45deg); }
.nav-links.is-open {
  display: flex; flex-direction: column; position: fixed; inset: 72px 0 auto 0; background: var(--blanco);
  padding: 18px var(--gutter) 28px; gap: 4px; border-bottom: 1px solid var(--linea);
  animation: dropIn .45s var(--ease-out);
}
.nav-links.is-open a:not(.btn) { padding: 14px 4px; font-weight: 700; font-size: 20px; border-bottom: 1px solid var(--linea); }
.nav-links.is-open .nav-cta-mobile { margin-top: 16px; }
@keyframes dropIn { from { opacity: 0; transform: translateY(-10px); } }

/* 6. Secciones ------------------------------------------------- */
.section { padding: var(--section-y) 0; position: relative; }
.dark { background: var(--negro); color: var(--blanco); }
.mist { background: var(--niebla); }
.split-head { max-width: 960px; margin-bottom: clamp(36px, 5vw, 64px); }
.split-head.center { text-align: center; margin-left: auto; margin-right: auto; }
.split-head.center .eyebrow { justify-content: center; }
.split-head.center .lead-dark { margin-left: auto; margin-right: auto; }

/* HERO */
.hero { padding: 120px 0 56px; position: relative; overflow: hidden; }
.hero::before {
  content: ""; position: absolute; inset: 0; z-index: -1; opacity: .55;
  background-image: radial-gradient(circle, #DCD4EA 1.4px, transparent 1.6px);
  background-size: 28px 28px;
  -webkit-mask-image: linear-gradient(180deg, #000 0%, transparent 85%);
  mask-image: linear-gradient(180deg, #000 0%, transparent 85%);
}
.hero-grid { display: grid; gap: 48px; align-items: center; }
.kicker { display: inline-flex; align-items: center; gap: 10px; font-size: 13px; font-weight: 700; color: var(--gris); padding: 8px 14px 8px 10px; border-radius: 999px; background: var(--blanco); border: 1px solid var(--linea); margin-bottom: 26px; }
.kicker .dot { width: 8px; height: 8px; border-radius: 50%; background: var(--morado); box-shadow: 0 0 0 4px var(--morado-suave); animation: pulse 2.4s infinite; }
@keyframes pulse { 50% { box-shadow: 0 0 0 8px rgba(123, 47, 247, 0); } }
.hero-title { font-size: clamp(2.7rem, 7vw, 5.5rem); line-height: .96; letter-spacing: -0.045em; }
.hl { color: var(--morado); position: relative; white-space: nowrap; }
.hl::after { content: ""; position: absolute; left: 0; right: .3em; bottom: -.02em; height: .075em; background: var(--morado); border-radius: 99px; transform: scaleX(0); transform-origin: 0 50%; transition: transform 1.1s .9s var(--ease-out); }
.is-ready .hl::after, html:not(.js) .hl::after { transform: scaleX(1); }
.hero-sub { font-size: clamp(1.05rem, 1.5vw, 1.25rem); color: var(--gris); max-width: 560px; margin-top: 26px; }
.hero-ctas { display: flex; flex-wrap: wrap; gap: 12px; margin-top: 34px; }
.hero-proof { display: flex; flex-wrap: wrap; gap: 10px 22px; margin-top: 28px; font-size: 14px; font-weight: 600; color: var(--gris); }
.hero-proof li { display: inline-flex; align-items: center; gap: 8px; }
.hero-proof .i { color: var(--morado); }

/* SERP visual */
.hero-visual { position: relative; }
.serp { background: var(--blanco); border: 1px solid var(--linea); border-radius: var(--r-xl); padding: 16px; box-shadow: 0 40px 80px -48px rgba(13, 11, 18, .35); position: relative; max-width: 520px; margin: 0 auto; }
.serp-bar { display: flex; align-items: center; gap: 10px; padding: 13px 16px; border-radius: 999px; border: 1.5px solid var(--linea); font-weight: 600; font-size: 15px; }
.serp-bar .i { color: var(--gris); }
.caret { width: 2px; height: 18px; background: var(--morado); animation: blink 1s steps(1) infinite; margin-left: -6px; }
@keyframes blink { 50% { opacity: 0; } }
.serp-map { position: relative; height: 150px; border-radius: 18px; background: var(--niebla); margin: 12px 0; overflow: hidden; }
.serp-dots { width: 100%; height: 100%; }
.map-pin { position: absolute; left: var(--x); top: var(--y); width: 12px; height: 12px; border-radius: 50%; background: #B9B2C7; border: 2.5px solid var(--blanco); transform: translate(-50%, -50%); }
.map-pin.you { width: 34px; height: 42px; background: none; border: 0; transform: translate(-50%, -88%); transition: transform .6s var(--ease-bounce); }
.map-pin.you svg { width: 100%; height: 100%; }
.map-pin.you .spark { position: absolute; top: -10px; right: -14px; width: 18px; height: 18px; fill: var(--morado); opacity: 0; transform: scale(.2) rotate(-40deg); transition: all .6s var(--ease-bounce); }
.serp.is-won .map-pin.you { transform: translate(-50%, -100%) scale(1.15); }
.serp.is-won .map-pin.you .spark { opacity: 1; transform: scale(1) rotate(0); }
.serp-list { display: grid; gap: 6px; position: relative; }
.serp-item { display: grid; grid-template-columns: 30px 1fr auto; align-items: center; gap: 12px; padding: 11px 12px; border-radius: 14px; border: 1px solid transparent; background: var(--blanco); transition: background .4s, border-color .4s; will-change: transform; }
.serp-item .rank { width: 30px; height: 30px; display: grid; place-items: center; border-radius: 10px; background: var(--niebla); font-weight: 800; font-size: 14px; color: var(--gris); transition: background .4s, color .4s; }
.serp-item b { display: block; font-size: 15px; letter-spacing: -.01em; }
.serp-item small { display: flex; align-items: center; gap: 4px; font-size: 12.5px; color: var(--gris); font-weight: 500; }
.stars { display: inline-flex; align-items: center; gap: 3px; font-weight: 700; color: var(--negro); }
.stars svg { width: 13px; height: 13px; fill: #F5A524; }
.serp-item .tag { font-size: 11px; font-weight: 800; letter-spacing: .06em; text-transform: uppercase; padding: 5px 9px; border-radius: 7px; background: var(--morado); color: var(--blanco); }
.serp-item.is-you { background: var(--morado-suave); border-color: #D8C9FF; }
.serp-item.is-you .rank { background: var(--morado); color: var(--blanco); }
.serp-actions { display: flex; gap: 8px; margin-top: 12px; }
.serp-actions span { flex: 1; text-align: center; font-size: 13px; font-weight: 700; padding: 10px 6px; border-radius: 10px; background: var(--niebla); }
.serp-actions .wa { background: var(--negro); color: var(--blanco); }
.hero-visual-note { text-align: center; font-size: 12px; color: var(--gris); margin-top: 14px; font-weight: 500; }

.hero-stats { display: grid; gap: 1px; margin-top: 64px; background: var(--linea); border: 1px solid var(--linea); border-radius: var(--r-lg); overflow: hidden; }
.hero-stats li { background: var(--blanco); padding: 24px 26px; display: flex; flex-direction: column; gap: 6px; }
.hero-stats b { font-size: clamp(2rem, 3.4vw, 2.8rem); font-weight: 800; letter-spacing: -.04em; line-height: 1; font-variant-numeric: tabular-nums; }
.hero-stats li > span { font-size: 14px; color: var(--gris); }

/* MARQUEE */
.marquee { background: var(--negro); color: var(--blanco); overflow: hidden; padding: 22px 0; border-block: 1px solid var(--negro-3); }
.marquee-track { display: flex; align-items: center; gap: 34px; width: max-content; animation: marquee 38s linear infinite; }
.marquee-track span { font-size: clamp(1.4rem, 2.6vw, 2.1rem); font-weight: 800; letter-spacing: -.03em; white-space: nowrap; }
.marquee-track svg { width: 22px; height: 22px; fill: var(--morado); flex: none; }
.marquee:hover .marquee-track { animation-play-state: paused; }
@keyframes marquee { to { transform: translateX(-50%); } }

/* FACTS */
.facts { display: grid; gap: 1px; margin-top: 64px; background: var(--linea-dark); border-radius: var(--r-lg); overflow: hidden; border: 1px solid var(--linea-dark); }
.fact { background: var(--negro); padding: 34px 30px; display: flex; flex-direction: column; gap: 12px; transition: background .4s; }
.fact:hover { background: var(--negro-2); }
.fact b { font-size: clamp(3.4rem, 7vw, 5.6rem); font-weight: 800; line-height: .9; letter-spacing: -.05em; color: var(--morado-claro); font-variant-numeric: tabular-nums; }
.fact p { font-size: 17px; color: var(--blanco); font-weight: 500; max-width: 320px; }
.fact small { font-size: 12.5px; color: var(--gris-dark); margin-top: auto; }

/* BENTO */
.bento { display: grid; gap: 16px; }
.card { position: relative; border-radius: var(--r-lg); border: 1px solid var(--linea); background: var(--niebla); padding: 28px; display: flex; flex-direction: column; justify-content: space-between; gap: 26px; overflow: hidden; transition: border-color .4s, background .4s, transform .6s var(--ease-out); transform-style: preserve-3d; }
.card:hover { border-color: #CDB8FF; background: var(--morado-suave); }
.card h3 { font-size: clamp(1.35rem, 2vw, 1.75rem); margin-bottom: 10px; }
.card p { color: var(--gris); font-size: 15.5px; }
.dark-card { background: var(--negro); border-color: var(--negro); color: var(--blanco); }
.dark-card:hover { background: var(--negro-2); border-color: var(--morado); }
.dark-card p { color: var(--gris-dark); }
.mini { background: var(--blanco); border: 1px solid var(--linea); border-radius: 18px; padding: 16px; transition: transform .6s var(--ease-out); }
.card:hover .mini { transform: translateY(-4px); }
.mm-card { display: flex; gap: 12px; align-items: center; }
.mm-pin { width: 34px; height: 42px; flex: none; }
.mm-card b { display: block; font-size: 16px; }
.mm-card small { display: flex; gap: 4px; align-items: center; font-size: 13px; color: var(--gris); }
.mm-btns { display: flex; gap: 6px; margin-top: 14px; }
.mm-btns span { flex: 1; text-align: center; padding: 9px 4px; font-size: 12.5px; font-weight: 700; border-radius: 10px; background: var(--niebla); }
.mm-btns span:first-child { background: var(--morado); color: var(--blanco); }
.mw-bar { display: flex; align-items: center; gap: 5px; padding-bottom: 12px; border-bottom: 1px solid var(--linea); font-size: 12px; color: var(--gris); font-weight: 600; }
.mw-bar i { width: 8px; height: 8px; border-radius: 50%; background: var(--linea); }
.mw-bar span { margin-left: 8px; padding: 3px 10px; background: var(--niebla); border-radius: 99px; }
.mw-body { display: grid; gap: 8px; padding-top: 14px; }
.mw-body .l1 { height: 14px; width: 80%; background: var(--negro); border-radius: 6px; }
.mw-body .l2 { height: 9px; width: 60%; background: var(--linea); border-radius: 6px; }
.mw-btn { justify-self: start; margin-top: 6px; font-size: 12.5px; font-weight: 700; padding: 8px 12px; border-radius: 9px; background: var(--negro); color: var(--blanco); }
.mini-stars { display: flex; align-items: center; gap: 14px; }
.mini-stars b { font-size: 2.6rem; letter-spacing: -.05em; line-height: 1; }
.mini-stars .row { display: flex; gap: 3px; }
.mini-stars svg { width: 22px; height: 22px; fill: #F5A524; transition: transform .5s var(--ease-bounce); }
.card:hover .mini-stars svg { transform: translateY(-3px) rotate(-8deg); }
.card:hover .mini-stars svg:nth-child(2) { transition-delay: .05s; } .card:hover .mini-stars svg:nth-child(3) { transition-delay: .1s; } .card:hover .mini-stars svg:nth-child(4) { transition-delay: .15s; } .card:hover .mini-stars svg:nth-child(5) { transition-delay: .2s; }
.mini-chat { display: grid; gap: 8px; }
.mini-chat .b { max-width: 88%; font-size: 13px; padding: 9px 12px; border-radius: 14px; font-weight: 500; }
.mini-chat .in { background: var(--niebla); border-bottom-left-radius: 4px; }
.mini-chat .out { justify-self: end; background: var(--negro); color: var(--blanco); border-bottom-right-radius: 4px; }
.mini-bars { display: flex; align-items: flex-end; gap: 8px; height: 110px; }
.mini-bars span { flex: 1; height: var(--h); background: var(--linea); border-radius: 8px 8px 4px 4px; transition: height .8s var(--ease-out), background .4s; }
.mini-bars span:last-child { background: var(--morado); }
.card:hover .mini-bars span { background: #CDB8FF; }
.card:hover .mini-bars span:last-child { background: var(--morado); }
.mini-ai { display: flex; align-items: center; gap: 12px; width: 100%; background: var(--negro-3); border-color: var(--negro-3); color: var(--blanco); font-weight: 700; text-align: left; }
.mini-ai .spk { width: 26px; height: 26px; fill: var(--morado-claro); animation: spin 8s linear infinite; }
.mini-ai span { flex: 1; }
.mini-ai:hover { background: var(--morado); }
@keyframes spin { to { transform: rotate(360deg); } }
.extras { margin-top: 26px; display: flex; flex-wrap: wrap; gap: 8px; align-items: center; font-weight: 700; font-size: 14px; color: var(--gris); }
.extras span { padding: 8px 12px; border-radius: 999px; border: 1px solid var(--linea); color: var(--negro); font-weight: 600; }

.mm-map { position: relative; height: 170px; border-radius: 14px; background: var(--niebla); margin-bottom: 14px; overflow: hidden; }
.mm-map svg.dots { width: 100%; height: 100%; }
.mm-map .p { position: absolute; width: 11px; height: 11px; border-radius: 50%; background: #B9B2C7; border: 2.5px solid var(--blanco); transform: translate(-50%, -50%); }
.mm-map .me { position: absolute; left: 58%; top: 52%; width: 40px; height: 48px; transform: translate(-50%, -90%); transition: transform .6s var(--ease-bounce); }
.mm-map .me svg { width: 100%; height: 100%; }
.mm-map .ring { position: absolute; left: 58%; top: 52%; width: 70px; height: 70px; margin: -35px 0 0 -35px; border-radius: 50%; border: 2px solid var(--morado); opacity: 0; animation: ring 2.8s var(--ease-out) infinite; }
@keyframes ring { 0% { transform: scale(.3); opacity: .7; } 100% { transform: scale(1.6); opacity: 0; } }
.card:hover .mm-map .me { transform: translate(-50%, -105%) scale(1.1); }
.mini-maps { display: flex; flex-direction: column; }

/* PROCESO */
.process { display: grid; gap: 40px; }
.process-meter { display: none; }
.steps { display: grid; gap: 14px; counter-reset: s; }
.step { display: grid; grid-template-columns: auto 1fr; gap: 20px; padding: 28px; background: var(--blanco); border: 1px solid var(--linea); border-radius: var(--r-lg); transition: border-color .4s, transform .5s var(--ease-out); }
.step.is-on { border-color: var(--morado); }
.step-n { font-size: 15px; font-weight: 800; width: 48px; height: 48px; display: grid; place-items: center; border-radius: 14px; background: var(--niebla); color: var(--gris); transition: background .4s, color .4s; }
.step.is-on .step-n { background: var(--morado); color: var(--blanco); }
.step h3 { font-size: 1.4rem; margin-bottom: 8px; }
.step p { color: var(--gris); }

/* PLANES */
.plans { display: grid; gap: 16px; align-items: stretch; }
.plan { position: relative; display: flex; flex-direction: column; gap: 14px; padding: 32px 28px; border-radius: var(--r-lg); background: var(--blanco); border: 1px solid var(--linea); transition: transform .6s var(--ease-out), border-color .4s; }
.plan:hover { border-color: #CDB8FF; }
.plan h3 { font-size: 1.7rem; }
.plan-for { color: var(--gris); font-weight: 500; margin-top: -6px; }
.price { display: flex; align-items: baseline; gap: 8px; padding: 14px 0 18px; border-bottom: 1px solid var(--linea); }
.price b { font-size: clamp(2.4rem, 4vw, 3.1rem); letter-spacing: -.05em; line-height: 1; font-variant-numeric: tabular-nums; }
.price span { color: var(--gris); font-weight: 600; font-size: 14px; }
.plan ul { display: grid; gap: 11px; margin: 4px 0 18px; flex: 1; }
.plan li { display: flex; gap: 10px; font-size: 15px; }
.plan li .i { color: var(--morado); margin-top: 3px; }
.plan-star { border: 2px solid var(--morado); }
.plan-badge { position: absolute; top: -14px; left: 24px; font-size: 12px; font-weight: 800; padding: 6px 12px; border-radius: 8px; background: var(--morado); color: var(--blanco); }
.plan-dark { background: var(--negro); border-color: var(--negro); color: var(--blanco); }
.plan-dark .plan-for, .plan-dark .price span { color: var(--gris-dark); }
.plan-dark .price { border-color: var(--linea-dark); }
.plan-dark li .i { color: var(--morado-claro); }
.oneoff { margin-top: 18px; display: flex; flex-direction: column; gap: 18px; padding: 26px 28px; border-radius: var(--r-lg); background: var(--morado-suave); }
.oneoff h3 { font-size: 1.3rem; margin-bottom: 6px; }
.oneoff p { color: var(--negro); }

/* COMPROMISOS */
.promises { display: grid; gap: 1px; background: var(--linea); border: 1px solid var(--linea); border-radius: var(--r-lg); overflow: hidden; }
.promise { background: var(--blanco); padding: 32px 28px; transition: background .4s; }
.promise:hover { background: var(--niebla); }
.pn { display: inline-grid; place-items: center; width: 40px; height: 40px; border-radius: 12px; background: var(--negro); color: var(--blanco); font-weight: 800; margin-bottom: 22px; transition: background .4s, transform .5s var(--ease-bounce); }
.promise:hover .pn { background: var(--morado); transform: rotate(-8deg) scale(1.08); }
.promise h3 { font-size: 1.3rem; margin-bottom: 10px; }
.promise p { color: var(--gris); }

/* FAQ */
.faq-wrap { display: grid; gap: 40px; }
.faq-side .btn { margin-top: 26px; }
.faq { display: grid; gap: 10px; }
.faq details { background: var(--blanco); border: 1px solid var(--linea); border-radius: 18px; transition: border-color .3s; }
.faq details[open] { border-color: var(--morado); }
.faq summary { list-style: none; cursor: pointer; padding: 20px 56px 20px 22px; font-weight: 700; font-size: 17px; position: relative; }
.faq summary::-webkit-details-marker { display: none; }
.faq summary::after { content: ""; position: absolute; right: 22px; top: 50%; width: 22px; height: 22px; margin-top: -11px; border-radius: 7px; background: var(--niebla) url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 24 24'%3E%3Cpath d='M12 6v12M6 12h12' stroke='%230D0B12' stroke-width='2.4' stroke-linecap='round'/%3E%3C/svg%3E") center/14px no-repeat; transition: transform .4s var(--ease-out), background-color .3s; }
.faq details[open] summary::after { transform: rotate(45deg); background-color: var(--morado-suave); }
.faq details p { padding: 0 22px 22px; color: var(--gris); }

/* CONTACTO */
.contact-grid { display: grid; gap: 44px; align-items: start; }
.contact-list { display: grid; gap: 12px; margin-top: 30px; }
.contact-list li { display: flex; gap: 12px; align-items: center; font-weight: 600; }
.contact-list .i { color: var(--morado-claro); }
.contact-form { background: var(--blanco); color: var(--negro); border-radius: var(--r-xl); padding: clamp(22px, 3vw, 36px); display: grid; gap: 16px; }
.cf-row { display: grid; gap: 16px; }

/* FOOTER */
.footer { background: var(--negro); color: var(--gris-dark); padding: 80px 0 36px; border-top: 1px solid var(--negro-3); }
.foot-top { display: flex; flex-direction: column; gap: 14px; padding-bottom: 36px; border-bottom: 1px solid var(--linea-dark); }
.foot-top .brand-pin { width: 40px; height: 48px; }
.foot-top .brand-word { width: 150px; height: 32px; }
.foot-tag { font-size: clamp(1.6rem, 3.4vw, 2.6rem); color: var(--blanco); font-weight: 800; letter-spacing: -.04em; }
.ink-pl { color: var(--morado-claro); }
.foot-cols { display: grid; gap: 28px; padding: 36px 0; }
.foot-cols h4, .sources h4 { color: var(--blanco); font-size: 13px; letter-spacing: .12em; text-transform: uppercase; margin-bottom: 12px; }
.foot-cols a { display: block; padding: 4px 0; transition: color .25s; }
.foot-cols a:hover { color: var(--morado-claro); }
.sources { padding: 28px 0; border-top: 1px solid var(--linea-dark); font-size: 13px; }
.sources ol { list-style: decimal; padding-left: 20px; display: grid; gap: 6px; }
.sources a { color: var(--morado-claro); text-decoration: underline; }
.sources p { margin-top: 10px; }
.copy { font-size: 13px; padding-top: 20px; border-top: 1px solid var(--linea-dark); }

/* 7. Simulador ------------------------------------------------- */
.sim-section { background: var(--blanco); }
.sim { max-width: 980px; margin: 0 auto; background: var(--blanco); border: 1px solid var(--linea); border-radius: var(--r-xl); overflow: hidden; box-shadow: 0 50px 100px -70px rgba(91, 33, 182, .5); }
.sim-head { padding: 22px clamp(18px, 3vw, 34px) 0; }
.sim-steps { display: flex; gap: 6px; overflow-x: auto; scrollbar-width: none; font-size: 13px; font-weight: 700; color: var(--gris); }
.sim-steps::-webkit-scrollbar { display: none; }
.sim-steps li { white-space: nowrap; padding: 7px 12px; border-radius: 999px; transition: background .3s, color .3s; }
.sim-steps li.on { background: var(--negro); color: var(--blanco); }
.sim-steps li.done { color: var(--morado); }
.sim-bar { height: 4px; background: var(--niebla); border-radius: 99px; margin-top: 18px; overflow: hidden; }
.sim-bar span { display: block; height: 100%; width: 20%; background: var(--morado); border-radius: 99px; transition: width .6s var(--ease-out); }
.sim-body { padding: clamp(22px, 3vw, 36px); }
fieldset { border: 0; min-width: 0; }
.sim-pane { display: none; }
.sim-pane.is-active { display: block; animation: paneIn .55s var(--ease-out); }
@keyframes paneIn { from { opacity: 0; transform: translateX(24px); } }
.sim-q { font-size: clamp(1.35rem, 2.4vw, 1.8rem); font-weight: 800; letter-spacing: -.03em; margin-bottom: 18px; line-height: 1.15; }
.sim-q2 { font-size: 1.1rem; margin: 26px 0 12px; }
.opts { display: grid; gap: 8px; grid-template-columns: 1fr 1fr; }
.opt { position: relative; cursor: pointer; }
.opt input { position: absolute; opacity: 0; pointer-events: none; }
.opt span { display: flex; flex-direction: column; justify-content: center; gap: 2px; min-height: 58px; height: 100%; padding: 12px 14px; border-radius: 14px; border: 1.5px solid var(--linea); font-weight: 700; font-size: 14.5px; line-height: 1.25; transition: border-color .25s, background .25s, transform .35s var(--ease-out); }
.opt small { font-weight: 500; font-size: 12.5px; color: var(--gris); }
.opt:hover span { border-color: #CDB8FF; }
.opt input:checked + span { border-color: var(--morado); background: var(--morado-suave); }
.opt input:focus-visible + span { outline: 2px solid var(--morado); outline-offset: 2px; }
.opt input:checked + span::after { content: ""; position: absolute; top: 9px; right: 9px; width: 16px; height: 16px; border-radius: 50%; background: var(--morado) url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 24 24'%3E%3Cpath d='M5 12.5l4.2 4.2L19 7' fill='none' stroke='white' stroke-width='3.2' stroke-linecap='round' stroke-linejoin='round'/%3E%3C/svg%3E") center/11px no-repeat; animation: pop .35s var(--ease-bounce); }
@keyframes pop { from { transform: scale(0); } }
.compact span { min-height: 48px; }
.sim-row { display: grid; gap: 0 24px; }
.sim-fields { display: grid; gap: 20px; }
.num, .money { display: flex; align-items: center; border: 1.5px solid var(--linea); border-radius: var(--r-md); overflow: hidden; background: var(--blanco); transition: border-color .25s, box-shadow .25s; }
.num:focus-within, .money:focus-within { border-color: var(--morado); box-shadow: 0 0 0 4px var(--morado-suave); }
.num input, .money input { border: 0 !important; box-shadow: none !important; text-align: center; font-size: 22px !important; font-weight: 800 !important; padding: 12px 6px !important; -moz-appearance: textfield; }
.num input::-webkit-outer-spin-button, .num input::-webkit-inner-spin-button, .money input::-webkit-outer-spin-button, .money input::-webkit-inner-spin-button { -webkit-appearance: none; }
.num button { width: 54px; align-self: stretch; font-size: 22px; font-weight: 700; background: var(--niebla); transition: background .2s; }
.num button:hover { background: var(--morado-suave); }
.money b { padding-left: 16px; font-size: 22px; color: var(--gris); }
.money input { text-align: left; }
.sim-nav { display: flex; justify-content: space-between; gap: 12px; margin-top: 30px; padding-top: 22px; border-top: 1px solid var(--linea); }
.sim-gate { display: none; }
.sim-gate.is-active { display: grid; gap: 28px; }
.gate-big { font-size: clamp(1.4rem, 2.8vw, 2.1rem); font-weight: 800; letter-spacing: -.03em; line-height: 1.15; }
.gate-big b { color: var(--morado); font-variant-numeric: tabular-nums; }
.gate-sub { color: var(--gris); margin-top: 10px; }
.gate-blur { display: grid; grid-template-columns: repeat(3, 1fr); gap: 8px; margin-top: 18px; user-select: none; }
.gate-blur div { padding: 14px; border-radius: 14px; background: var(--niebla); }
.gate-blur small { display: block; font-size: 11.5px; color: var(--gris); font-weight: 600; }
.gate-blur b { display: block; font-size: 18px; filter: blur(5px); color: var(--morado); }
.gate-form { display: grid; gap: 14px; }

/* Resultado del simulador */
.sim-result { padding: clamp(22px, 3.4vw, 40px); animation: paneIn .7s var(--ease-out); }
.res-head { display: flex; flex-wrap: wrap; justify-content: space-between; gap: 12px; align-items: flex-end; padding-bottom: 22px; border-bottom: 1px solid var(--linea); }
.res-head h3 { font-size: clamp(1.5rem, 3vw, 2.2rem); }
.res-head p { color: var(--gris); font-size: 14px; }
.res-tag { font-size: 12px; font-weight: 800; padding: 6px 10px; border-radius: 8px; background: var(--morado-suave); color: var(--morado-hondo); }
.kpis { display: grid; grid-template-columns: 1fr 1fr; gap: 10px; margin: 24px 0; }
.kpi { padding: 20px; border-radius: 18px; background: var(--niebla); }
.kpi small { display: block; font-size: 12.5px; color: var(--gris); font-weight: 600; margin-bottom: 8px; }
.kpi b { display: block; font-size: clamp(1.5rem, 3vw, 2.3rem); letter-spacing: -.04em; line-height: 1; font-variant-numeric: tabular-nums; }
.kpi span { display: block; font-size: 12.5px; color: var(--gris); margin-top: 8px; }
.kpi.main { background: var(--negro); color: var(--blanco); }
.kpi.main small, .kpi.main span { color: var(--gris-dark); }
.kpi.main b { color: var(--morado-claro); }
.kpi.purple { background: var(--morado); color: var(--blanco); }
.kpi.purple small, .kpi.purple span { color: #E4D8FF; }
.chart-box { border: 1px solid var(--linea); border-radius: 20px; padding: 18px; }
.chart-box h4 { font-size: 15px; letter-spacing: -.01em; margin-bottom: 4px; }
.chart-box p { font-size: 13px; color: var(--gris); }
.chart { width: 100%; height: auto; margin-top: 10px; overflow: visible; }
.chart text { font-family: var(--sans); font-size: 11px; fill: var(--gris); font-weight: 600; }
.chart .lbl-you { fill: var(--morado-hondo); font-weight: 800; font-size: 12px; }
.chart .ln { stroke-dasharray: var(--len); stroke-dashoffset: var(--len); animation: draw 1.6s .2s var(--ease-out) forwards; }
@keyframes draw { to { stroke-dashoffset: 0; } }
.legend { display: flex; flex-wrap: wrap; gap: 14px; font-size: 12.5px; color: var(--gris); font-weight: 600; margin-top: 8px; }
.legend i { display: inline-block; width: 12px; height: 12px; border-radius: 4px; margin-right: 6px; vertical-align: -1px; }
.res-cols { display: grid; gap: 16px; margin-top: 16px; }
.ai-box { border-radius: 20px; padding: 22px; background: var(--negro); color: var(--blanco); position: relative; }
.ai-box h4 { display: flex; align-items: center; gap: 10px; font-size: 16px; margin-bottom: 12px; }
.ai-box h4 svg { width: 20px; height: 20px; fill: var(--morado-claro); }
.ai-box p { color: #DCD6E8; font-size: 15px; }
.ai-box ol { margin-top: 14px; display: grid; gap: 10px; counter-reset: a; }
.ai-box li { counter-increment: a; display: grid; grid-template-columns: 28px 1fr; gap: 10px; font-size: 14.5px; color: #EDE9F5; }
.ai-box li::before { content: counter(a); width: 26px; height: 26px; display: grid; place-items: center; border-radius: 8px; background: var(--morado); color: var(--blanco); font-weight: 800; font-size: 13px; }
.ai-box .ai-src { font-size: 11.5px; color: var(--gris-dark); margin-top: 14px; }
.skel { display: grid; gap: 9px; margin-top: 6px; }
.skel span { height: 12px; border-radius: 6px; background: var(--negro-3); animation: shimmer 1.4s infinite ease-in-out; }
.skel span:nth-child(2) { width: 88%; } .skel span:nth-child(3) { width: 72%; } .skel span:nth-child(4) { width: 80%; }
@keyframes shimmer { 50% { opacity: .45; } }
.plan-box { border-radius: 20px; padding: 22px; background: var(--morado-suave); display: flex; flex-direction: column; gap: 10px; }
.plan-box small { font-weight: 700; color: var(--morado-hondo); font-size: 12px; letter-spacing: .08em; text-transform: uppercase; }
.plan-box h4 { font-size: 1.6rem; letter-spacing: -.03em; }
.plan-box p { font-size: 14.5px; }
.plan-box .btn { margin-top: auto; }
.assump { margin-top: 16px; border: 1px solid var(--linea); border-radius: 16px; }
.assump summary { cursor: pointer; padding: 14px 18px; font-weight: 700; font-size: 14px; }
.assump ul { padding: 0 18px 16px 34px; list-style: disc; display: grid; gap: 6px; font-size: 13.5px; color: var(--gris); }
.res-note { margin-top: 16px; padding: 14px 16px; border-radius: 14px; background: var(--niebla); font-size: 13px; color: var(--gris); }
.res-note b { color: var(--negro); }
.res-actions { display: flex; flex-wrap: wrap; gap: 10px; margin-top: 18px; }
.sim-disclaimer { max-width: 980px; margin: 18px auto 0; font-size: 13px; color: var(--gris); text-align: center; }

/* 8. Asistente ------------------------------------------------- */
.chat { position: fixed; right: 16px; bottom: 16px; z-index: 110; }
.chat-fab { display: flex; align-items: center; gap: 10px; padding: 10px 18px 10px 12px; border-radius: 999px; background: var(--negro); color: var(--blanco); font-weight: 700; font-size: 14.5px; box-shadow: 0 18px 40px -16px rgba(13, 11, 18, .6); transition: transform .5s var(--ease-out), background .3s; position: relative; }
.chat-fab:hover { transform: translateY(-3px); background: var(--morado-hondo); }
.fab-pin { width: 26px; height: 32px; animation: bob 3s ease-in-out infinite; }
@keyframes bob { 50% { transform: translateY(-3px); } }
.fab-ping { position: absolute; top: 4px; left: 30px; width: 10px; height: 10px; border-radius: 50%; background: #2BD47D; border: 2px solid var(--negro); }
.chat.is-open .chat-fab { opacity: 0; pointer-events: none; transform: scale(.8); }
.chat-panel { position: fixed; right: 12px; bottom: 12px; left: 12px; max-height: calc(100dvh - 24px); display: flex; flex-direction: column; background: var(--blanco); border: 1px solid var(--linea); border-radius: 26px; overflow: hidden; box-shadow: 0 40px 90px -30px rgba(13, 11, 18, .45); transform-origin: 100% 100%; animation: chatIn .45s var(--ease-out); }
.chat-panel[hidden] { display: none; }
@keyframes chatIn { from { opacity: 0; transform: translateY(16px) scale(.96); } }
.chat-head { display: flex; align-items: center; gap: 12px; padding: 14px 16px; background: var(--negro); color: var(--blanco); }
.chat-ava { width: 40px; height: 40px; border-radius: 12px; background: var(--negro-3); display: grid; place-items: center; }
.chat-ava svg { width: 22px; height: 27px; }
.chat-head b { display: block; font-size: 16px; }
.chat-head small { display: flex; align-items: center; gap: 6px; font-size: 12px; color: var(--gris-dark); }
.live { width: 7px; height: 7px; border-radius: 50%; background: #2BD47D; }
.chat-x { margin-left: auto; width: 36px; height: 36px; border-radius: 10px; font-size: 24px; line-height: 1; color: var(--blanco); background: var(--negro-3); }
.chat-x:hover { background: var(--morado); }
.chat-log { flex: 1; overflow-y: auto; padding: 16px; display: flex; flex-direction: column; gap: 10px; min-height: 180px; background: var(--niebla); overscroll-behavior: contain; }
.msg { max-width: 86%; padding: 11px 14px; border-radius: 18px; font-size: 14.5px; line-height: 1.5; white-space: pre-wrap; word-wrap: break-word; animation: msgIn .35s var(--ease-out); }
@keyframes msgIn { from { opacity: 0; transform: translateY(8px); } }
.msg.bot { background: var(--blanco); border: 1px solid var(--linea); border-bottom-left-radius: 6px; }
.msg.me { align-self: flex-end; background: var(--morado); color: var(--blanco); border-bottom-right-radius: 6px; }
.msg.typing { display: inline-flex; gap: 4px; }
.msg.typing i { width: 7px; height: 7px; border-radius: 50%; background: var(--gris); animation: dots 1.2s infinite; }
.msg.typing i:nth-child(2) { animation-delay: .15s; } .msg.typing i:nth-child(3) { animation-delay: .3s; }
@keyframes dots { 30% { transform: translateY(-4px); opacity: .5; } }
.msg .cta-inline { display: inline-block; margin-top: 8px; font-weight: 700; color: var(--morado); text-decoration: underline; cursor: pointer; }
.chat-sugs { display: flex; gap: 6px; overflow-x: auto; padding: 10px 14px; background: var(--niebla); scrollbar-width: none; }
.chat-sugs::-webkit-scrollbar { display: none; }
.chat-sugs button { flex: none; font-size: 13px; font-weight: 600; padding: 8px 12px; border-radius: 999px; border: 1px solid #D8C9FF; background: var(--blanco); color: var(--morado-hondo); transition: background .2s; }
.chat-sugs button:hover { background: var(--morado-suave); }
.chat-input { display: flex; gap: 8px; padding: 12px; border-top: 1px solid var(--linea); }
.chat-input input { flex: 1; min-width: 0; padding: 12px 14px; border-radius: 14px; border: 1.5px solid var(--linea); font-size: 16px; }
.chat-input input:focus { outline: none; border-color: var(--morado); }
.chat-input button { width: 48px; border-radius: 14px; background: var(--morado); color: var(--blanco); display: grid; place-items: center; }
.chat-input button:hover { background: var(--morado-hondo); }
.chat-input button .i { width: 20px; height: 20px; }
.chat-cta { margin: 0 12px 12px; padding: 11px; border-radius: 14px; background: var(--negro); color: var(--blanco); font-weight: 700; font-size: 14px; }
.chat-cta:hover { background: var(--morado-hondo); }
.chat-lead { display: grid; gap: 8px; padding: 14px; border-top: 1px solid var(--linea); background: var(--blanco); }
.chat-lead[hidden] { display: none; }
.chat-lead p { font-size: 13.5px; font-weight: 600; }
.chat-lead input[type="text"], .chat-lead input[type="tel"], .chat-lead input[type="email"] { padding: 10px 12px; border-radius: 12px; border: 1.5px solid var(--linea); font-size: 16px; }
.chat-lead input:focus { outline: none; border-color: var(--morado); }
.check.sm { font-size: 12.5px; }
.cl-btns { display: flex; gap: 8px; }
.cl-btns .btn { flex: 1; padding: 10px; }

/* 9. Efectos (revelado) --------------------------------------- */
.js .reveal { opacity: 0; transform: translateY(26px); transition: opacity .9s var(--ease-out), transform .9s var(--ease-out); transition-delay: var(--d, 0s); }
.js .reveal.in { opacity: 1; transform: none; }
.js [data-split] .w { display: inline-block; overflow: hidden; vertical-align: top; padding-bottom: .08em; margin-bottom: -.08em; }
.js [data-split] .w > span { display: inline-block; transform: translateY(105%); transition: transform 1s var(--ease-out); transition-delay: calc(var(--i, 0) * 45ms); }
.js [data-split].in .w > span { transform: none; }
.js .hl .w > span { color: var(--morado); }

/* 10. Responsive ---------------------------------------------- */
@media (min-width: 540px) {
  .hero-stats { grid-template-columns: repeat(3, 1fr); }
  .cf-row { grid-template-columns: 1fr 1fr; }
  .kpis { grid-template-columns: repeat(4, 1fr); }
  .opts-3 { grid-template-columns: repeat(3, 1fr); }
  .opts-4 { grid-template-columns: repeat(4, 1fr); }
  .chat-panel { left: auto; width: 390px; height: 600px; max-height: calc(100dvh - 24px); right: 16px; bottom: 16px; }
}
@media (min-width: 720px) {
  .facts { grid-template-columns: repeat(3, 1fr); }
  .bento { grid-template-columns: repeat(2, 1fr); }
  .opts-niche { grid-template-columns: repeat(3, 1fr); }
  .opts-2 { grid-template-columns: repeat(3, 1fr); }
  .promises { grid-template-columns: repeat(2, 1fr); }
  .sim-fields { grid-template-columns: 1fr 1fr; }
  .res-cols { grid-template-columns: 1.5fr 1fr; }
  .oneoff { flex-direction: row; align-items: center; justify-content: space-between; }
  .foot-cols { grid-template-columns: 2fr 1fr 1fr; }
}
@media (min-width: 960px) {
  .nav-links { display: flex; gap: 4px; }
  .nav-links a:not(.btn) { padding: 10px 14px; border-radius: 10px; font-weight: 600; font-size: 15px; color: var(--gris); transition: color .2s, background .2s; }
  .nav-links a:not(.btn):hover { color: var(--negro); background: var(--niebla); }
  .nav-cta-mobile { display: none !important; }
  .nav-cta { display: inline-flex; }
  .nav-burger { display: none; }
  .hero { padding: 150px 0 70px; }
  .hero-grid { grid-template-columns: 1.3fr 1fr; gap: 48px; }
  .bento { grid-template-columns: repeat(6, 1fr); grid-auto-rows: minmax(250px, auto); }
  .c-maps { grid-column: span 3; grid-row: span 2; }
  .c-maps .mini { padding: 22px; }
  .c-web { grid-column: span 3; }
  .c-reviews { grid-column: span 3; }
  .c-wa { grid-column: span 2; }
  .c-report { grid-column: span 2; }
  .c-ai { grid-column: span 2; }
  .process { grid-template-columns: 1fr 1.2fr; gap: 64px; }
  .process-side { position: sticky; top: 120px; align-self: start; }
  .process-meter { display: block; margin-top: 40px; width: 100%; height: 4px; border-radius: 99px; background: var(--linea); overflow: hidden; }
  .process-meter span { display: block; height: 100%; width: 100%; background: var(--morado); transform-origin: 0 50%; transform: scaleX(var(--m, 0)); transition: transform .2s linear; }
  .steps { gap: 18px; }
  .step { padding: 36px; }
  .plans { grid-template-columns: repeat(3, 1fr); }
  .plan-star { transform: translateY(-14px); }
  .promises { grid-template-columns: repeat(4, 1fr); }
  .faq-wrap { grid-template-columns: 1fr 1.3fr; gap: 64px; }
  .faq-side { position: sticky; top: 120px; align-self: start; }
  .contact-grid { grid-template-columns: 1fr 1fr; gap: 64px; }
  .opts-niche { grid-template-columns: repeat(4, 1fr); }
  .sim-row { grid-template-columns: 1.1fr 1fr; }
  .opts-4.compact { grid-template-columns: repeat(2, 1fr); }
  .opts-3.compact { grid-template-columns: 1fr; }
}
@media (min-width: 1280px) {
  .opts-2 { grid-template-columns: repeat(3, 1fr); }
}
@media (max-width: 539px) {
  .hero-ctas .btn { width: 100%; }
  .serp { padding: 12px; border-radius: 24px; }
  .serp-map { height: 110px; }
  .serp-item { padding: 9px 10px; gap: 10px; }
  .serp-item b { font-size: 14px; }
  .chat-fab .fab-label { display: none; }
  .chat-fab { padding: 12px; }
  .gate-blur { grid-template-columns: 1fr; }
  .sim-nav .btn { flex: 1; }
}

/* Solo efectos intrusivos con movimiento reducido */
@media (prefers-reduced-motion: reduce) {
  .marquee-track { animation-duration: 120s; }
  .mini-ai .spk, .fab-pin, .kicker .dot { animation: none; }
}

/* Sin JavaScript: todo visible */
html:not(.js) .sim-pane { display: block; margin-bottom: 30px; }
html:not(.js) .sim-nav, html:not(.js) .chat { display: none; }